Project Description
Double Double
How to Double Your Revenue and Profits in 3 Years or Less
by Cameron Herold
This book is all about creating an environment for “fast growth.” As you look at the table of contents you will note that the word “focus” or “focused” is used over and over again. You can get a great idea of one of the driving factors of growth — focus! What I will say about this book is that once you starting reading it, make sure you have a paper and pen/pencil handy, because the one thing this book will do for you is generate many ideas. While the book itself may lack some specific help in working through your priorities, you will indeed have vivid ideas on where you want your company to go and many practical, actionable ideas to work with.
Introduction
Preparing for Fast Growth
Chapter 1: Vision/Painted Picture
Chapter 2: Reverse Engineering Your Goals and Projects
Chapter 3: Creating a World-Class Culture
Focused Actions for Fast Growth
Chapter 4: Focused Hiring
Chapter 5: Focused Communications
Chapter 6: Focused Meetings
Chapter 7: Focused Marketing
Chapter 8: Focused Public Relations
Chapter 9: Focused Productivity
Chapter 10: Leveraging Technology
Chapter 11: How to Grow When It’s Slow
Focus on Leadership
Chapter 12: The Roller-Coaster Ride of Entrepreneurship
Chapter 13: Personal Productivity
Chapter 14: Board of Advisers
Chapter 15: Work-Life Balance
Chapter 16: In Summary
Chapter 17: Letters to Myself
Appendix 1: Interview Questions
Appendix 2: Goal Setting and Review Process
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