At certain stages of the development of your business, it becomes absolutely critical that you and your team go to war on revenue. Some of those stages are obvious – when you are launching and have not generated enough revenue to get in the black, when you hit that first plateau of barely getting by but know you must find more of fail, when you realize you are far too dependent on one or two big customers, etc. Sometimes it’s less obvious – like when everything is finally operating smoothly and you should focus on new products, new revenues, new innovations to avoid complacency and “early aging.”

At these stages, creating repeatable, sustainable revenues cannot be just a “hope,” and you as a leader must have the vision and urgency, and lead your team into battle to win – to plan and to make it happen!

Leading the War on Revenue

So, what does “leading” to go to war on revenue look like? It looks like the roadmap presented below.

It is leadership that provides laser focus and urgency around creating key content, structure, processes, and systems that connect you and your prospects and enable sales conversions. If you just think that growing revenue long-term is you personally, without a real plan, go chasing customers, then it’s going to remain a tough road I’m afraid.

What’s your next step?

Start at the left on the roadmap and work your way to the right.

  • If you are not proficient to lead a particular step, get some help from the outside and make it happen.
  • If you try and skip the CONTENT step, you are going to (a) create a lot of hit and miss activity, (b) likely guarantee that YOU yourself will be doing a LOT of the sales because you intuitively know the content, and (c) go through many frustrated sales people that just don’t know what it is you are selling.
  • If you try just skipping to the bottom of the list altogether (the sales process), you will discover that without a full plan, content, and marketing support, it will be hit and miss as usual.

If this is a time that you are absolutely be going to war on revenue, then make these activities  your top priority. It’s great if you are leading well culturally, if your existing customers like you, etc. – but if you don’t get enough revenue to support and grow your business, all that just won’t matter anymore.

If you want to have a conversation about what’s getting in your way, let’s talk.